Sara Goforth  /  Portfolio

The Best of Geico

GEICO commercials have always held a special place in American’s hearts. But is there any particular ad that stands above the rest? We decided to find out. For two months we aired 10 classic GEICO spots spanning over 20 years and had America vote on their favorite commercial that stood the test of time. And we explained all this in an infomercial campaign that looked like a 70s/90s crossover. It was totally tubular. I designed The Best of GEICO logo, DVD cover designs, and website. 1.5 million votes later, Hump Day was crowned America’s favorite. Sorry, Maxwell.

Client: GEICO   /   Agency: The Martin Agency

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