Sara Goforth  /  Portfolio

GEICO Smartdogs

GEICO realized that the use of cell phones while driving isn’t an awareness problem, it’s a self-awareness problem. So they decided to tackle distracted driving in the most effective way possible—With puppies. I designed this logo to be used throughout the Smartdogs campaign on the website, posters, Smartdog vests, and even GEICO branded popsockets (what a time to be alive, right?). It’s a dog… and a phone… Get it?

Client: GEICO   /   Agency: The Martin Agency

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