Sara Goforth  /  Portfolio


Cato Fashions is a company with the mantra ‘Fashion for Everyday. Prices for Everyone.’ and sells looks for sizes 2-28. The Cato customer has always come in all shapes and sizes, but the brand has never reflected this. Queue #CatoConfident— A brand revamp celebrating the authenticity and diversity of the true Cato shopper. Leveraging the hashtag #CatoConfident, we created an integrated social media campaign to showcase the Spring 2018 line and a new look for the Cato customer. Being #CatoConfident is all about embracing yourself and looking great while you do it.

Client: Cato Fashions   /   Agency: Barber Martin Agency

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