Cato Fashions is a company with the mantra ‘Fashion for Everyday. Prices for Everyone.’ and sells looks for sizes 2-28. The Cato customer has always come in all shapes and sizes, but the brand has never reflected this. Queue #CatoConfident— A brand revamp celebrating the authenticity and diversity of the true Cato shopper. Leveraging the hashtag #CatoConfident, we created an integrated social media campaign to showcase the Spring 2018 line and a new look for the Cato customer. Being #CatoConfident is all about embracing yourself and looking great while you do it.
Client: Cato Fashions / Agency: Barber Martin Agency