Bassett’s Half Off Weekend is an annual event that generates a lot of excitement and traffic to stores. The challenge was to communicate a complicated set of offers in a way that was both beautiful and functional. But with no opportunity to shoot additional content, it was time to get crafty… Literally. Using existing imagery and stock assets, I created an Interior Designer “Mood Board” inviting customers to imagine the home they will create with the help of Bassett’s artisan furniture. The campaign included three :30 and three :15 national TV spots as well as full digital, social, and web support graphics.
This style and approach was used again for Basset’s Black Friday Sale later that year.
Client: Bassett Furniture / Agency: Barber Martin Agency